Marketing & Sales

In a world where your company's reputation can be made or broken on one good or bad interaction, the importance of good customer service cannot be overstated.

Customer loyalty can make the difference between modest sales, and being wildly successful on an ongoing basis. Try to make customer loyalty your ultimate goal.

Learn about credit card surcharges, what they are, how they affect businesses and customers, and some alternative strategies for recovering transactional costs.

If you're considering using ChatGPT for business needs, it helps to have a better understanding of its powerful capabilities and the various risks involved.

Learn about social media management, how to get started, who your target audience is and where to find it, and how to use social media to grow your business.

Learn the definition of cold calling, plus tips and examples to initiate meaningful conversations and uncover hidden opportunities to grow your business.

Learn the importance of an outbound call plus strategies to avoid hang-ups, keep your prospect’s attention, and make the most of your outbound calling.

Guerilla marketing uses unconventional ways to attract interest and boost sales. Learn how these low-cost methods can amplify brand imaging and messaging.

Learn the importance of sustainable marketing in business, including how it can affect your brand, the four main strategies, and sustainable marketing examples.

Reputational risk can be devastating to overcome. Learn how to identify potential reputational risks to keep your business safe in a fast-paced digital world.

Need help marketing your restaurant? We have 10 marketing strategies for restaurants that will help you grow and be successful.

Word-of-mouth marketing can be one of the most effective ways to advertise your business. Learn how to create successful word-of-mouth marketing campaigns.

What is networking and why is networking important? Networking is an important skill to have and can make you a better leader. Learn how to do it properly here.

Learn the best pricing strategies for your business so that you can gain customers and increase your revenue.

Understanding the different local requirements and steps involved in obtaining a business name and number can help you jump start your Canadian business venture.

Branding is a large component of a business's marketing plan. Discover more about what employer branding is, why it’s important, and some tips for using employer branding.

Discover the do's and dont's of introduction emails to new clients, learn why they're important, and review the steps for writing one, shown with a template.