Zara belongs to Inditex, one of the world’s largest distribution groups. We are effective. We are able to design, create, produce and distribute a garment in our markets within two weeks. But we are playing with an advantage: we’ve got the best team going. The key to our success lies in the vision, energy and capacity to overcome obstacles of our people, from the offices where everything is managed or the product department that creates our designs to the logistics team that makes the difference and – of course – our stores, the place where our work begins and ends. Some 80% of our employees work in our stores: it is from them we learn, and because of them we grow. Its defining feature is its ability to adapt to the times and changes.
We like to know what people want because we like to get it right. We’ve got experience in taking fashion to the streets because the most important streets of the biggest cities is precisely where you will find Zara stores. We want to reach everyone and achieve all our goals. The customer is at the heart of our unique business model, which includes design, production, distribution and sales through our extensive retail network.
Zara is a Spanish clothing and accessories retailer based in Arteixo, Galicia, and founded in 1975 by Amancio Ortega and Rosalía Mera. It is the flagship chain store of the Inditex group, The world's largest apparel retailer, the fashion group also owns brands such as Massimo Dutti, Pull and Bear, Uterqüe, Stradivarius and Bershka.
It is claimed that Zara needs just two weeks to develop a new product and get it to stores, compared to the six-month industry average, and launches around 10,000 new designs each year. Zara has resisted the industry-wide trend towards transferring fast fashion production to low-cost countries. Perhaps its most unusual strategy was its policy of zero advertising; the company preferred to invest a percentage of revenues in opening new stores instead. This has increased the idea of Zara as a "fashion imitator" company and low cost products. Lack of advertisement is also in contrast to direct competitors such as Uniqlo and United Colors of Benetton. – moins