Completely out-of-date old boys' club culture, with highly egotistical partners.
National Director of Marketing & Communications (Employé actuel) – Toronto, ON – 2 mars 2018
Management culture is that of an old boys' club, stuck in an era from three decades ago - client dinners, breakfast speaking seminars, and zero follow-up with their clients after the event; no targeted follow-up for business development. Instead, clients receive a thank you email with the presentation available to download. Why is there no targeted or customized follow-up with clients? Because the partners are too busy and they expect or hope that a client will pick up the phone and call. And since the partners essentially own the organization (versus a publicly traded company), they are not willing to invest the budget to fund the technology and (human) resources to enable current marketing capabilities. Furthermore, they do not understand or agree with the importance of social media and other digital channels as a means of raising their profile through relevant content and dialogue. Leadership is completely out of touch with how millennials think and connect with others. Sadly, they are not preparing themselves for their next generation of partners and senior leadership.